01
Lost Land
A figure, a cloth, a landscape remembered. The body becomes a carrier of place.
Back to Be WaterArt direction / Individual concept
Land as
Resonance.
Place, translated into a visual identity.
River ambience / 5:56
01 / The point of departure
Not a landscape.
A way of listening.
Guizhou is my hometown. For ECHO, its mountains, water and cultural diversity became a starting point for a fictional experimental music label.
The concept approaches place as a soundscape shaped by geography, human presence and collective memory. That premise becomes an identity, four album covers and a connected set of applications.
Individual Art Direction course project. A creative proposal, not an operating label or a catalogue of released music.
02 / A voice, then a resonance
A fleeting voice.
A lasting trace.
In my concept, “曰” represents the act of speaking; “echo” becomes its continuing resonance. The identity holds these ideas together: an immediate voice and an imagined archive of place.
03 / Four imagined releases
Different traces.
One listening world.
Four independently designed covers explore the premise through different image treatments, rhythms and degrees of silence.
02
Psychic Flow
Water and terrain meet an interrupted geometric frame. A landscape becomes a visual rhythm.
Photography by the author.
03
Nothing Might Be Everything
A river scene held between fragments. Distance and quiet become part of the composition.
04
Dream Time Has Gone
Small traces gather across an open field: a dispersed atlas of places and memories.
04 / Off the sleeve
Something to hold.
Something to encounter.
The identity moves into records, printed matter and packaging. These are concept applications, not manufactured releases.
Printed encounters
A sound imagined
in public.
The poster compositions extend the label into an imagined cultural programme.
Event details belong to the fictional concept, not real performances.
An object with an inside
The archive,
opened.
A packaging study extends the graphic language into a physical collection.
05 / A digital archive
A place to wander,
and return.
The website concept brings the identity and imagined releases together. Landscape, typography and album art lead the way.
Authorship & context
From a place I know,
to a label I imagined.
I defined the musical, visual and cultural direction for this individual course project, and independently designed the four album covers. ECHO is a fictional label; the work shown is an art-direction proposal.
Image & sound credits
Based on the author-supplied 23-page ECHO presentation and image folder. Photography for Psychic Flow is the author’s own. Other landscape references include images sourced through Xiaohongshu. The project author has confirmed permission for public portfolio display; copyright remains with the original creators.
Ambient sound: River in Icelandic nature by askeseverin, licensed under CC0. This external Icelandic river recording is not a Guizhou field recording or music from the imagined albums.