KRIZIA
House of
Emotions
Art Direction / KRIZIA–NABA course collaboration / 2026
Individual proposal by Yihan Zhao / AI-assisted imagery
The premise
Emotion lives
inside structure.
My proposal brings Krizia's intellectual, sculptural character into a more expressive visual world. Milanese architecture provides the order; light, fabric and gesture bring the feeling.
The idea is a House of Emotions: a rational architecture that shelters feeling. This is the creative premise of the project, not a claim of a completed brand transformation.
The visual language
A name. A structure.
A quieter signature.
The proposed wordmark and geometric sign translate the concept into a repeatable identity. The same relationship between precision and softness carries through the applications.
Colour as atmosphere / Selected from the concept palette
AI-generated styling and product concepts. These are visual explorations, not manufactured garments or a released Krizia collection.
Label studies
An identity you can touch.
AI-generated label concepts, not production samples. View original study ↗
Campaign direction
Architecture
of emotion.
The architectural line becomes a graphic thread across body, fabric and space. Three posters express one direction through portrait, silhouette and movement.
A film imagined
in four stills.
A proposed visual sequence, not a finished film. The second and third frames retain the author's original white space, typography and composition.
The digital expression
An editorial world,
not just a shop window.
Layered imagery and deliberate white space carry the direction into the proposed website. Product, campaign and architectural references share a visual language.