About / The person behind the workYihan Zhao

Hello, I'm

Ida.

Yihan Zhao / also known as CyberIda

UX & Product DesignerAI-assisted Product Builder

Ida holding orange flowers, standing beside a green doorway. — A face behind the screen.Ida / Yihan Zhao

A human point
of view.

I bring a humanities background to digital experiences, using design and AI to turn open questions into things people can use.

Explore my work

Different names.
The same curiosity.

Humanities / Design / AI-assisted makingA little more about me

The thread

Different fields.
One curiosity.

I began with culture and how we express ourselves. Now I ask how the things we make can better respond to people.

Studying fashion culture at the University of Bologna brought me into contact with art history, language and sociology. I became interested in creating digitally, and UX offered a way to turn that curiosity into a human-centred practice.

At NABA, I have explored product concepts, service experiences and visual direction. Across them, I keep returning to the same questions: what matters to people, what should we make, and how can it work in practice?

University of Bologna: Fashion culture & humanitiesItalian-taught undergraduate studies
NABA: User ExperienceEnglish-taught programme
Expected graduation: Autumn 2026

In practice

Room to explore.
A way forward.

Find the question.

Before choosing a solution, I work to clarify the need, the constraints and what a useful outcome would look like. A clear question gives exploration something to answer to.

Research into service opportunities / Mercury

Make room.
Find direction.

In course teams, I often help align goals, organise discussion and keep work moving. I want different views to be heard, then tested against our shared aim and what is feasible.

Concept & project coordination / Hearme

Work with AI.
Keep the judgment.

I use AI to explore, prototype and iterate. My responsibility is to define the boundaries, question the output and decide what is worth taking further. Speed matters; so does knowing when to rethink.

AI-assisted product building / TasteFilter

Practice & tools

What I
work with.

Ideas & synthesis

Framing questions, organising information and refining ideas.

Dialogue & iteration

Developing concepts and considering alternative directions.

AI-assisted making

Turning briefs into working prototypes through guided iteration.

Code exploration

Exploring and refining prototypes with AI-assisted coding.

Interface & flow

Basic interface layouts, experience flows and clickable prototypes.

Everyday documents

Basic document editing, spreadsheets and presentations.

Music production

Confident use for composing and arranging original music.

Music exploration

Confident use for developing and refining AI-assisted music.

Design practice: Problem framing, research synthesis, information architecture, experience flows and visual direction.
Languages: Mandarin Chinese / NativeEnglish-taught UX studies.
Italian-taught undergraduate studies.
Further learning: INSIDE LVMH Certificate / 2022Creation & Branding, Operations & Supply Chain.; Generative AI for EveryoneCourse taught by Andrew Ng.

A personal principle

Be Water

Change the form.
Keep the intention.

For me, being like water means adapting without losing what matters. Design, technology and music give me different ways to create. I want to keep exploring those possibilities, with both imagination and a sense of what is possible.